woven name

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Woven label as proof of brand

Hello.

Our woven name tag has arrived.

A tiny piece of fabric, just a few centimetres.
However, it contains the brand's history, pride, and philosophy.


The origins of tags - proof of origin and pride

The origin of brand names being sewn onto clothing dates back to
From the late 19th century to the early 20th century.

At that time, rather than the concept of "brand,"
It served as a mark to certify the origin and quality of the product .

Tailors and fabric merchants
He put his name down as a sign of responsibility for his work.

That is, a name tag
Not "decoration for sale"
It was proof of determination .


The story behind the woven label

When I was working at a select shop,
I used to look at the tags.

Brand origin, year of establishment, country name.
There is an overwhelming background to the small letters.

For example, a prestigious British shirting brand
THOMAS MASON .

It is currently owned by the Italian company Albini.
The name includes the British lion and the year of establishment.
It features a design reminiscent of the Royal Warrant.

There,
It is imbued with history and pride as it has walked alongside Britain's Industrial Revolution.

Just look at the tag
You can imagine the era and culture.


Why create a name?

As a store that makes custom orders,
A name is more than just a logo.

it is,

  • Where was it made?

  • What was the idea behind it?

  • Who is responsible?

It is a presence that quietly speaks of

Having worked in the ready-made market for a long time,
The brand name was also like a ``secret weapon.''

To name someone means
Being responsible for quality.

That's why we can't compromise.


More than design, it's about ideas

Our woven labels are:
Light grey with black logo.

Just be modest,
An appearance that doesn't stand out too much.

The main feature of the order items is
It is ultimately the customer and the tailoring itself.

The name shouldn't get in the way.

That's what we think.


Even the texture when you touch it

And one more thing that was important.

It's the "feel" of the skin.

To be sewn onto custom-made shirts,
This is the part that comes into direct contact with the skin.

The company that was adopted was
High density satin weave.

With elegant luster,
Soft and smooth to the touch.

Even in the parts you can't see,
Make a careful choice.

I believe that is the responsibility of the store that suggests the order.


A small testament to the future

The woven label is
It's never a very noticeable presence.

But after many years,
The moment I saw the tag in my closet,

"It's a suit I made here."

I want to be someone that people will remember.

It's not a brand statement,
It's like a memory device for trust .

We hope that you will be able to sew this name onto your custom-made items.
I am really looking forward to it.

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