Hidenobu Yasui POPUP SHOP at apartir
When you first see a piece of clothing, your eyes may be drawn to its color or shape.
However, once you actually slip it on, you realize that the garment’s true appeal cannot be defined by its outline alone.
The way the fabric follows the body's movement.
The negative space created when you walk.
The shift in silhouette that wasn't visible while standing still.
Hidenobu Yasui’s clothing possesses exactly that kind of "beauty revealed only through wearing."
We are pleased to announce that apartir will be hosting a Hidenobu Yasui POPUP SHOP.
You will have the opportunity to see and touch a selection of items from the collection in person.
Quiet clothing that leaves a lasting silhouette
What is striking about the current look is that, despite not making a loud statement, the overall outline remains firmly defined.
A jacket based in gray-beige, a silhouette that speaks to fine tailoring, and a comfortable feel.
When you open that jacket, the vertical lines created by the black knit vest and wide trousers emerge, revealing a different character than the exterior.
While keeping the color palette restrained, depth is born through the materials and layering.
Therein lies the intrigue of clothing that feels uniquely Hidenobu Yasui.
Clothing designed not just for "when you wear it," but for "when you move"
A garment is not complete when it is simply hanging on a hanger.
You put your body into it, you walk, you move your arms, you sit in a chair.
With every one of those motions, the garment develops subtle bulges, a natural drape, and negative space.
Hidenobu Yasui’s clothing becomes even more interesting when you consider the space created between the body and the fabric.
In this current look, the generous volume of the coat wraps around the body, yet it never makes the garment look excessively oversized.
From the volume of the pants and the inner layers to the leather shoes at your feet, everything works together to form a cohesive silhouette.
It is a balance when worn that goes beyond mere descriptions like "large" or "loose."
That is where I feel the depth of their craftsmanship.
Cuffs and hems that shift in expression
Another eye-catching element in this styling is the gathers applied to the cut-and-sew outerwear.
Against the subdued design, the gathers serve as a subtle highlight.
When I asked the designer, they mentioned that it is a highly sophisticated process that ensures the detail remains even after long-term wear.
This "understated individuality" pulls the styling together with a mature sophistication.
Because it holds different expressions within a single garment, how it looks changes depending on the wearer.
The individuality of clothing is revealed in daily life
There is a slight distance between viewing clothes as a collection and bringing them into your everyday closet.
In introducing Hidenobu Yasui’s clothing at apartir, what I value most is how these pieces appear when integrated into daily life.
Pairing them with your favorite pair of trousers.
Wearing them with your go-to knit.
Choosing leather shoes instead of sneakers.
Or perhaps styling them with slightly classic items.
Beyond the completed looks you see in the photos, thinking about how to incorporate these pieces into your own wardrobe reveals a new kind of appeal.
For those who love fashion, that time spent pondering these possibilities is one of the true joys of selecting clothing.
Hidenobu Yasui POPUP SHOP
A presence of material and silhouette within a quiet demeanor.
Hidenobu Yasui’s clothing is designed not just for the outline when worn, but also for the negative space created when in motion.
At this POPUP, you can view a selection of items from the collection.
The character of the fabric, which is difficult to convey in photos alone.
The silhouette you only realize once you put it on.
And the distance between the body and the clothes that emerges when you move.
Please come by the store and try them on for yourself.
Hidenobu Yasui POPUP SHOP
at apartir
