Like vintage, but not vintage. The clothes that exist in between.
―― Discovering BRU NA BOINNE sweatshirts at apartir.

Sweatshirts are a curious garment.

They are a little heavier than a T-shirt, and you don’t have to be as careful with them as you do a shirt.
You don't need to dress them up like a jacket, yet simply putting one on defines your style for the day.

When you're thinking about what to wear in the morning, it's the one you eventually reach for.

I think everyone should have at least one such piece in their wardrobe.

With the new arrival of the BRU NA BOINNE "NTB SWEAT" at apartir, I took a fresh look at the BRU NA BOINNE sweatshirts we currently feature in our online store.

BRU NA BOINNE NTB SWEAT｜apartir Online Store

Choosing BRU NA BOINNE precisely because "I love the texture of vintage clothing."

Vintage sweatshirts have a mood and charm that new clothes lack.

A slightly faded color.
Ribbing washed over and over again.
Cracking in the print.
Shoulders that have adapted to the body.

Traces of time that can never be replicated in a brand-new state.

What makes BRU NA BOINNE interesting is that they create these as new clothing, fully aware of that "vintage charm."

Materials and finishes that evoke vintage, and graphics with a touch of humor.

Yet, they are not mere copies of vintage.

They are crafted to fit today's body and today's style.

That is why,

"It's like vintage, but it's not vintage."

The sweatshirts from this brand sit in that exquisite position.

NEW ARRIVAL

NTB SWEAT

First, I would like to introduce the NTB SWEAT.

While it carries that playful spirit typical of BRU NA BOINNE, it is also an easy piece to incorporate into your everyday styling.

It draws the eye to its graphics, while the body itself possesses a composed presence reminiscent of a vintage sweatshirt.

It looks natural when paired with denim.

A bit rugged with chinos or work pants.

Conversely, wearing it under wool slacks or a jacket softens the tension of tailored clothing just a little.

Rather than being complete on its own, its expression changes depending on the style of the wearer.

That is the appeal of this sweatshirt.

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Product Page:
BRU NA BOINNE NTB SWEAT

IN MY DREAM SWEAT

Once the sleeves were removed, the sweatshirt became even more free.

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A cut-off design with the sleeves removed.

A piece that exists somewhere between a sweatshirt and a vest.

Layer it over a shirt.
Layer it over a long-sleeve T-shirt.
Wear it under a jacket.

Simply by not having sleeves, the freedom of your layering instantly expands.

The vintage-like texture produced by old-fashioned loopwheel knitting machines is also a draw.

By slightly shifting the preconceived notion of "how a sweatshirt should be worn," it creates new possibilities in your wardrobe.

IN MY DREAM SWEAT｜apartir Online Store

Luther's Dictionary Sweatshirt

A touch of philosophy in your clothing.

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A white body with an impressive graphic.

At first glance, it’s a simple printed sweatshirt, but you can feel the humor and message characteristic of BRU NA BOINNE.

White sweatshirts tend to look sporty by default.

That is exactly why you choose a graphic with a bit of a quirk.

Straightforward with denim.
A bit rugged with army pants.
Slightly intellectual with wool slacks.

Mixing a piece with a bit of playfulness into clean-cut clothing.

I recommend it for that kind of styling as well.

The texture of the fleeced pile from the old-fashioned loopwheel machine is another charm of this piece.

Luther's Dictionary Sweatshirt｜apartir Online Store

Tonkuru Tool Shop Sweatshirt

A fictional tool shop born from imagination.

[Product Images]

A piece where you can strongly feel the narrative nature typical of BRU NA BOINNE.

The fictional world of the "Tonkuru Tool Shop," reminiscent of the Brothers Grimm or the world of the Elves and the Shoemaker or Pinocchio, is incorporated into the sweatshirt.

For clothes like these, describing just the specs won't convey their appeal.

"What is this a drawing of?"

"What kind of shop is it?"

Your relationship with the garment begins from imagining things like that.

In fashion, it’s okay to have this kind of space for interpretation.

Tonkuru Tool Shop Sweatshirt｜apartir Online Store

STUN B SWEAT

Just as the name "to stun" implies.

A large "STUN B" design.

It’s a bold graphic, but the body itself has a composed mood reminiscent of a vintage sweatshirt.

"STUN" means to surprise or shock, and it’s a name combined with the brand's "B".

That is why this garment captures the gaze for just a moment.

However, it never leaves the wearer behind.

Casual with denim or wide pants.

Or, wear it under a jacket to create a slight sense of discord.

A logo sweatshirt worn by an adult is allowed to be this playful.

STUN B SWEAT｜apartir Online Store

Have a Good One Sweat

A small message that says "Have a good day."

A navy body with orange print.

It is a piece with that playful spirit typical of BRU NA BOINNE, boldly featuring a graphic with a motif of ancient Egyptian hieroglyphics.

By applying a wash to the original material based on vintage loopwheel fleece, it has been given a deep expression as if it has been worn for years.

Furthermore, the print features a crackle finish.

Even though it is brand new, it already carries a sense of time.

At the same time, it becomes even more "your own" clothing the more you wear it.

That is the kind of sweatshirt this is.

Have a Good One Sweat｜apartir Online Store

They are each different. Yet, somewhat the same.

The sweatshirts I introduced this time all differ in graphics, colors, and details.

However, what they have in common is:

"They are not just any sweatshirt."

The material.

The treatment.

The graphic.

And the space for the wearer to decide how to wear it.

Combined, these elements elevate them beyond mere casual wear.

At apartir, we also recommend combining these pieces with jackets, shirts, or tailored trousers.

Trying them on in person at Nayabashi, Nagoya.

There are aspects of BRU NA BOINNE sweatshirts that are difficult to understand through photos alone.

The thickness of the fabric.

The expression of the fleece lining.

The way the shoulders drop.

The balance between length and width.

And how the graphic looks when it rests on your body.

At apartir, we encourage you to try them on at our store in Nayabashi, Nagoya, where we can also offer suggestions on how to incorporate them into your everyday wardrobe.

Find a piece that catches your eye at our online store and then try it on in person.

Or, see the real thing in the store and then check sizes and details on our online shop.

Using them in those different ways is also recommended.

BRU NA BOINNE SWEAT

You can also view the BRU NA BOINNE sweatshirts currently available at apartir through our online shop.

The time spent choosing your clothes is also a part of your wardrobe.

Enjoy the vintage-like expression while wearing them as your own modern clothing.

I hope you find that one special piece.

BRU NA BOINNE Product List｜apartir Online Store