About BRU NA BOINNE
BRU NA BOINNE is a domestic brand established in Osaka in 1997. The brand name is a combination of the Gaelic word "blue," which means "a place where many fairies live," and "boin," a Japanese symbol of motherhood.
Designer introduction
Founded by two designers, Masahiro Tsuji and Naoko Tokuda , the brand continues to create its own unique worldview through mutual understanding of different sensibilities. Based in Osaka for over 20 years, the brand has focused on men's and women's clothing, bags, and accessories.
"Clothes that add an accent to your life"
By mixing international heritage such as workwear and military styles with Japanese traditions and unique techniques on an equal footing, the brand continues to create casual clothing that is humorous and playful, while remaining committed to being Made in Japan.
PARADOX series concept
![[BRUNABOINNE] PARADOX ZIP SHIRT - apartir Online Store Apartir Select Shop](https://cdn.shopify.com/s/files/1/0692/7938/3859/files/brunaboinne-paradox-zip-shirtbru-na-boinneapartir-online-storenagoyaselectshop-8101219.jpg?v=1758230362)
![[BRUNABOINNE] PARADOX ZIP SHIRT - apartir Online Store Apartir Select Shop](https://cdn.shopify.com/s/files/1/0692/7938/3859/files/brunaboinne-paradox-zip-shirtbru-na-boinneapartir-online-storenagoyaselectshop-3644021.jpg?v=1758230363)
Product Features
Inspired by military helicopter crew shirts, this playful piece is unique to Brunaboin. Combining design and functionality, this shirt has an innovative feature that allows it to be transformed from a shirt into a vest by removing the sleeves.
Materials and specifications
Material: High-density cotton nylon with a washer finish for a perfect wrinkled look
Functionality: Detachable sleeves allow you to change the style depending on the occasion
Features: Lightweight and water-repellent, yet changes over time
Color options:
This versatile shirt is perfect for a wide range of situations, from everyday wear to outdoor activities. Its unique design, a modern interpretation of military style, will enhance the individuality of the wearer.
![[BRUNABOINNE] PARADOX CYCLING COAT - apartir Online Store Apartir Select Shop](https://cdn.shopify.com/s/files/1/0692/7938/3859/files/brunaboinne-paradox-cycling-coatbru-na-boinneapartir-online-storenagoyaselectshop-9204047.jpg?v=1758230362)
![[BRUNABOINNE] PARADOX CYCLING COAT - apartir Online Store Apartir Select Shop](https://cdn.shopify.com/s/files/1/0692/7938/3859/files/brunaboinne-paradox-cycling-coatbru-na-boinneapartir-online-storenagoyaselectshop-9298070.jpg?v=1758230362)
![[BRUNABOINNE] PARADOX CYCLING COAT - apartir Online Store Apartir Select Shop](https://cdn.shopify.com/s/files/1/0692/7938/3859/files/brunaboinne-paradox-cycling-coatbru-na-boinneapartir-online-storenagoyaselectshop-7056215.jpg?v=1758230362)
Product Features
Based on the classic cycling coat, this outerwear piece is a modern interpretation of Brunaboin's signature style. It is compatible with mod styles such as bicycles and motorcycles, and is perfectly suited to urban lifestyles.
Materials and specifications
Material: COTTON 70% NYLON 30% / PARTS POLYESTER 65% COTTON 35%
Sizes available: M / L / XL
Design: A voluminous silhouette with a striking presence
Functionality: Water-repellent and breathable for all weather conditions
Color options:
This coat is perfect for a wide range of occasions, from everyday wear to outdoor activities, and combines functionality and fashion at a high level. It is an item with a paradoxical appeal, combining classic details with modern functionality.
Styling suggestions
The PARADOX ZIP SHIRT can be worn with denim pants for a casual look, or with chinos for a smart, casual look. You can also remove the sleeves to wear it as a vest and layer it with an inner layer for a stylish look.
As its name suggests, the PARADOX CYCLING COAT is perfect for cycling, but it can also be worn as everyday wear in urban areas.We recommend pairing it with a simple knit or shirt underneath to make the most of the coat's presence.
Brand philosophy and manufacturing
For over 25 years since its founding, Brunaboin has continued to forge its own path without pandering to trends or culture, guided by the philosophy that "it's all about fashion." By focusing on Made in Japan and elevating Japan's superior technology and traditions into modern fashion, the company continues to produce products that can be proud of around the world.
The PARADOX series is a collection that strongly reflects this brand philosophy. By skillfully fusing seemingly contradictory elements - functionality and design, tradition and innovation, practicality and fashion - the brand creates one-of-a-kind value.
・Apartir (Nagoya)
BRU NA BOINNE - Clothes that add an accent to your life
