GOAT

[GOAT] From the 1990s to the early 2000s, young people all over the world, known as the "T-shirt Generation," centered around skaters and hip-hop artists, all wore thick, chunky T-shirts. The T-shirt brand GOAT was born from the idea that "Greatest of All Tees = GOAT," inspired by the title of a song released by LL Cool J, an icon of that era, titled "Greatest of All Times."

GOAT products are heavy-duty, just like the T-shirts beloved by the T-shirt generation, but by using STAYFRESH processing on the fabric, they boast a high level of perfection that combines fashion and functionality.In addition, the wide range of sizes and abundant colors available will brighten up the daily lives of everyone, regardless of gender, body type, or age.

GOAT's creative director is Masashi Watanabe. He studied clothing design in the UK and founded BEDWIN & THE HEARTBREAKERS in 2004. He has been in charge of directing GOAT since 2018, and has been reinterpreting the heavy-duty T-shirts of the 90s in a modern way. Using the antibacterial and deodorizing "STAY FRESH" processing, he offers products that can be worn by people of all genders and ages.