Sportswear is no longer just for sports.
"PROJECT PUMA PLUS.," proposed by PUMA, blurs the boundaries and presents a new style: "incorporating functionality into everyday life."
This time, we introduce the core of this project: the T7 track jacket / wide track pants set-up.

T7: A Universal Design
PUMA's masterpiece "T7," born in 1968, is an iconic item supported by both sports and street cultures.
Its name comes from the "7cm wide stripe" running from the shoulder to the sleeve, and it continues to be updated as a symbol of the brand.
PROJECT PUMA PLUS. reconstructs this T7 into a more urban and minimalist expression.
By intentionally finishing the lines in the same color, it retains its sporty feel while elevating to a calm appearance.
![[PUMA] PROJECT PUMA PLUS WIDE TRAUCK PNATS - apartir Online Store アパルティール セレクトショップ](https://cdn.shopify.com/s/files/1/0692/7938/3859/files/puma-project-puma-plus-wide-trauck-pnatsproduct-typeapartir-online-storenagoyaselectshop-6439165.jpg?v=1774225694)
Track Jacket | Design for "Wearing Functional Beauty"
The track jacket is not just sportswear; it is meticulously designed to function as everyday wear.
・Oversized silhouette
・Front zipper with a soft line
・Versatility with a double zipper
These details transform sportswear, which can often be linear and inorganic, into a "form that works as fashion."
Furthermore, by using quick-drying material, it maintains a dry and comfortable feel during commutes and daily activities.
This piece seamlessly adapts to urban life, commuting, and light active scenes.
![[PUMA] PROJECT PUMA PLUS T7 TRACK BLOUSON - apartir Online Store アパルティール セレクトショップ](https://cdn.shopify.com/s/files/1/0692/7938/3859/files/puma-project-puma-plus-t7-track-blousonproduct-typeapartir-online-storenagoyaselectshop-9599998.jpg?v=1774225755)
Wide Track Pants | Making a Statement with Silhouette
These pants feature a wide silhouette design that sets them apart from conventional track pants.
Rather than the slim fit typical of sportswear, they are re-edited to strike a balance as "modern style."
Features are as follows:
・Quick-drying jersey material
・Minimalist design with tonal T7 stripes
・Waist & hem drawcords for silhouette adjustment
You can wear them straight or cinch the hems for a rounded look.
The ability to freely change the balance depending on your shoes and styling is also appealing.
![[PUMA] PROJECT PUMA PLUS WIDE TRAUCK PNATS - apartir Online Store アパルティール セレクトショップ](https://cdn.shopify.com/s/files/1/0692/7938/3859/files/puma-project-puma-plus-wide-trauck-pnatsproduct-typeapartir-online-storenagoyaselectshop-1987831.jpg?v=1774225696)
"Real Everyday Wear" Completed as a Set-up
The essence of this series lies in the "middle ground, neither sporty nor high fashion."
✔ Doesn't make an excessive statement
✔ Yet has function and history behind it
✔ Naturally blends into the wearer's style
The jacket works on its own, and the pants function on their own.
And when worn as a set-up, it achieves a "neutral presence" that is truly complete.
Summary | The Intersection of Function and Sensibility
The T7 series of PROJECT PUMA PLUS. is
not just relaxed wear, but a product optimized for urban life.
・Ease of movement
・Comfort
・Minimalist design
These elements are fused at a high level, creating "clothing that allows you to be natural."
Neither sportswear nor high fashion. This is modern real-world clothing that lies precisely in between.
Please experience it for yourself.